What is Pay Per Click (PPC) and Social Media Marketing (SMM)?
In the online world, many companies make a deals with search engines like Google for higher placement in search results and use social media platforms like Facebook to promote their products directly to interested consumers. How so? By means of two marketing strategies: \”pay per click\” (or PPC) and \”social media marketing\” (or SMM). Learn more about each here.
Unlocking GDPR Compliance: A Step-by-Step Guide for Your Website
Is your website GDPR compliant? Discover a comprehensive guide on ensuring your website’s adherence to the General Data Protection Regulation (GDPR). Learn the essential steps, best practices, and real-world examples to safeguard user data and boost trust. Stay ahead in the evolving landscape of data protection.
Harness the Power of Live Chat and Supercharge Your Conversions
Maximizing Website Conversions with Live Chat Adding live chat to your website is a powerful way to engage visitors, capture leads, and boost your conversion rates. Many of our clients have experienced significant improvements in prospect-to-customer conversions through the use of live chat. In this article, we’ll explore the advantages of live chat and introduce […]
Mobile Search Coming
Mobile Search Optimization is coming. Don\’t be left behind, as Google updates their search algorithms and separates mobile search from desktop search in the coming months.
Fortune 500 Marketing Without Spending a Fortune
One of the biggest dilemmas for any new or small business is determining how to invest for marketing. For many new businesses, there is often not a marketing budget, because until the point of opening, the expenses have all been reserved for getting the business off the ground. As you get closer to opening, a […]
5 Best Tools for Search Engine Optimization
Search Engine Optimization Search Engine Optimization, commonly called SEO, is a vital part of your website marketing strategy. Having your website optimized correctly will ensure your target audience is finding you, ultimately resulting in more conversions. Companies often invest a lot of money into the perfect SEO strategy to ensure their consumers are finding them […]
Role Play: Web Design Like a User
Web design is more than placing graphics and text on a digital canvas. One of the greatest assets a web designer can have, is the ability to think and create websites the way users would want them to be built. User experience is a crucial step in web design that is too often overlooked. A website […]
4 Essential Steps for Successful Branding
Creating a brand is a huge step that many companies often overlook, but once a brand is established, it requires vital maintenance to keep the image you worked so hard to create. I would venture to say that a brand without consistency is probably more damaging than not having a brand at all. Brand consistency […]
Logos vs Branding
A Logo is not quite a brand, and a brand is not just a logo When it comes to starting a business, there’s a huge misconception that all you need is a logo with your business name or a symbolic graphic, and with this you instantly believe you have a brand that’s recognizable to your […]
How Good Web Design Relates to SEO
There is no secret weapon to winning the favor of the complex and perpetually changing algorithms that decide the rankings of websites in search results. But the fundamentals of strong web design do provide a good foundation for strong performance on Google. Here is how good web design relates to SEO.
