4 Essential Steps for Successful Branding
Creating a brand is a huge step that many companies often overlook, but once a brand is established, it requires vital maintenance to keep the image you worked so hard to create. I would venture to say that a brand without consistency is probably more damaging than not having a brand at all. Brand consistency […]
Logos vs Branding
A Logo is not quite a brand, and a brand is not just a logo When it comes to starting a business, there’s a huge misconception that all you need is a logo with your business name or a symbolic graphic, and with this you instantly believe you have a brand that’s recognizable to your […]
How to Maintain Brand Identity When Your Business is Scattered Across the Internet
The explosion of social networking sites has made it easy for business owners to place their company in the thick of things. Sites like MySpace, Facebook and Twitter allow business owners to reach out to their clients in a more casual and relatable way. While these mediums may allow for more personal communication, keep in […]
