What is Online Marketing?
Today, I sent an email explaining Online Marketing. I thought this might be helpful for those of you who are just learning about the wonderful world of Internet Marketing… SEO (Search Engine Optimization) refers to organic search optimization and includes development of content and back-links to increase relevancy and page rank. This ultimately helps your […]
3 Powerful Ways to Boost Your Search Engine Marketing
If you’re like most small companies, you know Search Engine Marketing (SEM) is a great way to boost business. When executed properly, it helps capture relevant users who are already interested in what you offer, bringing targeted customers right to your product. But what you might not know is how to use this tool most […]
Undeniable Value of SEO
Search Engine Optimization (SEO) is a valuable tool–powerful enough to boost traffic and, by extension, create new business. Through the right blend of strategic keywords, descriptions, content and design, your company moves higher in search results, making it easier for users to find you. And the more users that get in touch with your site, […]
Benefits of Search Friendly URLs
Simple, logical, and designed to be appealing to users, search friendly URLs are a valuable asset for businesses—because they push sites higher in search engine results, driving more traffic and, by extension, increasing potential business. Search friendly URLs are one of many factors to creating a long term SEO plan. Higher Search Results Search engines […]
Great SEO Tools
Reach more people and drive more traffic to your website by utilizing online search engine optimization tools. View our list of favorites and add your own if you want!
If You’re Not Online, Local Businesses Are Missing Out on Customers
MarketingCharts.com posted a great article about a survey done by Webvisible and Nielsen regarding how consumers look for local businesses online. The survey uncovered some insightful information about how local businesses are missing out on customers who may be just around the corner – but can’t find the business because they’re not online. With 82% […]
Experiments in Online Marketing
It can be difficult to find the right fit for your company’s online marketing plan, but that doesn’t mean you should succumb to a one-size-fits all mentality. Marketing your product or service requires a certain amount of finesse – especially when branching out to a new segment of consumers. Give your plan some wiggle room […]
Cost Effective Marketing Can Minimize Economic Distress
The concern of a recession is beginning to become a reality as businesses look to cut spending, decrease overhead and bunker down during the possible economic turbulence. Despite the old adage that it is best to spend your way out of a recession, many business owners are preparing to freeze their marketing budgets and need […]
