MarketingCharts.com posted a great article about a survey done by Webvisible and Nielsen regarding how consumers look for local businesses online.ย The survey uncovered some insightful information about how local businesses are missing out on customers who may be just around the corner – but can’t find the business because they’re not online.
With 82% of respondents citing search engines as one of their main resources of information, the unfortunate news is thatย “39% report frequently not being able to locate a particular known business.”ย That means these people who may be searching for your business are stumbling on information about other businesses – likely your competitors.
There are simple ways to make a business more prominent online.ย Take advantage of the free search services like Yahoo! Local or Google Local Business Center to post free local business listings.ย Also check out how your business is listed with YellowPages.com or SuperPages.com.ย Yelp.com has some great resources for business owners to manage their reputations on Yelp and with CitySearch.com / Express Update / Data Axle, business owners can create profiles that help bolster their presence on the site.
These are just a few free resources that every business owner should take note of.ย If you’ve got questions about other ways to bolster your online presence, check out our online marketing services at Brady Mills Graphics and give us a call or drop us a line!
