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Pay-per-click management · Atlanta

Atlanta PPC management that stops the dead clicks.

Most Atlanta accounts are not underfunded. They are measuring the wrong thing, so the budget quietly buys searches that could never become a job. We fix what is counted first, then we scale it.

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Atlanta-based. Building and running campaigns for 20+ years.

20+ years buildingAtlanta based You own the accountsReported on leadsNo long contract
Where the budget goes

PPC is not just Google anymore.

Same discipline, different auctions. What fits depends on where your buyer actually is, which is a question worth answering before the money moves.

Paid search

Google and Microsoft. Still where most Atlanta demand with a credit card out ends up, and still the first place we look.

AI placements

Ads inside ChatGPT and AI search. Early, cheap, and worth a ring-fenced test rather than a migration.

How we test AI ads →

Paid social

Meta and LinkedIn. Demand generation rather than demand capture, so it is judged on a longer window and different numbers.

Buying nationally rather than in Atlanta? That is the national PPC management page →

How we start

Before you spend on ads, we create a winning ad placement strategy.

Read the account before changing it

Search terms, conversion setup, and what is actually being counted. Plenty of accounts optimize toward a thank-you page nobody reaches, or count a form view as a lead.

  • Every search term you paid for, read line by line
  • What the platform thinks a conversion is, versus what you think it is
  • Geography, because radius targeting gets set once and never revisited

Make a lead mean the same thing in both systems

Conversion tracking tied to a real inquiry rather than a page load, and passed into your CRM, so the number in the ad account and the number in your pipeline agree.

  • Form submissions recorded where the inquiry actually lands
  • Calls counted as calls, not as clicks on a phone number
  • Reporting on cost per qualified lead, not cost per click

Then fix the page, not just the bid

When the traffic is right and the page is the problem, most PPC agencies file a ticket with your web developer and wait. This is a web development shop that also runs ads, so the fix happens here.

  • Landing pages built and changed in-house
  • Page speed treated as a conversion problem, because it is one
  • No arguing between the ads agency and the web agency
Ask every agency this

Questions worth asking any Atlanta PPC company

Including us. If an agency gets vague on any of these, that is the answer.

Who actually touches my account?
The person who builds it is the person who runs it. Not handed to a junior after the pitch, not offshored to a partner you never meet. Ashley Goodman oversees technical and website delivery, so the ads and the pages they point at are not two companies arguing.
Do I own the ad accounts?
Yes. Your billing, your name, on every platform. If we part ways you keep the accounts, the history and the conversion data. The learning period is an asset and it should not reset because you changed agencies.
What happens in the first month?
Mostly subtraction. Negative keywords, match-type discipline, and conversion tracking that measures a lead instead of a page view. Spend usually goes down before performance goes up.
How do you report?
On cost per qualified lead, and on what changed and why. Not a dashboard export with impressions at the top. If a month was bad you hear it from us first.
Can you fix the page the ads point at?
That is the part most PPC agencies cannot do. Brady Mills has been building websites for more than twenty years, so when the traffic is fine and the page is the problem, the fix happens here.
Is there a long contract?
No. If the work is good you will not need one, and if it is not, a contract should not be what keeps you.

Tell us about your campaign

What you are running now, what you have tried, and what you need it to do. The more you tell us up front, the more useful the first conversation is.