As online marketers, we know better than anybody how powerful a streamlined, engaging, secure web presence can be. (MW4S7BH9K3PT) It’s the very thing that we work to give our customers every day—It’s so powerful, in fact, that we recently redesigned our own site here at BradyMills.com.
The truth is, with a strong website, a business has the ability to streamline information for users, immediately engage visitors, even protect customers from security breaches. To see what we mean, check out ways local Nashville businesses have been redesigning their websites for better functionality, usability, and influence.
Streamlined Information
Headquartered here in Nashville, NASBA (National Association of State Boards of Accountancy) redesigned its site to streamline information and become more useable for visitors. The new site combines both NASBA.org and NASBAtools.com, in order to put together everything that was relevant to state boards of accountancy, CPA professionals, CPA Examination candidates and accounting firms. “Our website serves as the first point of contact for state boards of accountancy and it is critical for the user experience that the site portray the essence of our brand position, ‘The Trusted Resource for Regulation and Professional Services,'” said David A. Costello, President and CEO. According to Alfonzo Alexander, Chief Relationship Officer, “The new NASBA.org offers a wealth of information in a sleek, navigable environment, making it easier for boards and consumers to obtain the information they need.”
Engaged Visitors
Nashville’s own art museum, The Frist Center for the Visual Arts, launched its new site this month in an effort to better engage visitors. FristCenter.org can accommodate any browser size, features a news ticker, a search engine, and the ability to share with friends via Facebook, Twitter, or email. “This new website is an exciting leap forward for us,” said Frist Center Marketing Director and project manager Kathy Demonbreun. “The site employs photography, audio and video to support our exhibitions and programs and in a wonderfully dynamic way, really reflects the institution we have become in our first ten years.”
Protected Customers
Sometimes, getting a new website is more of a necessity than a preference, like when you deal with a possible security breach the way The Nashville Zoo did recently. After customers were warned to review credit card statements for unauthorized charges, the Zoo had to shut down its website while it resolved “issues regarding possible unauthorized credit card charges or theft.” The nonprofit announced plans for a new one soon, recognizing the importance not only of a website’s design but also its security.
If your company is looking to make similar changes to its web presence, contact Brady Mills today! We’d love to help you better serve your customers and expand your profitability with the right design!
